The NUST-NBP Joint Research Project was a landmark project exhibiting
the mandate of the CAC – industry-academia collaboration. The purpose of
the project was to conduct an in-depth analysis of different important
sectors of Pakistan’s economy in order to create an authentic and
credible repository of sector data; and identify specific issues,
strengths, growth potential and growth barriers of the sectors. This
study was envisaged to provide a snapshot of different sectors from an
investment point of view, and also provide input for policy-making
relevant to the sectors and the overall economy.
A group of 22 young,
bright interns, from SEECS NUST, NBS NUST, Bahria University, and
Quaid-e-Azam University joined us for the project. Their names and
schools/Universities are given below:
1. Amna Meer, SEECS NUST
Bibi, SEECS NUST
3. Anum Raja NBS
4. Esha Iqbal ,NBS NUST
Ghazanfar, NBS NUST
6. Eamaan Saif NBS
7. Hassan Sarfraz , NBS NUST
Fatima Suleman, NBS NUST
9. Walia Jamshan NBS
10. Qazi Abdul Jawad, NBS
11. Zainab Altaf, SEECS NUST
12. Numan Munawar Bajwa SEECS
Muhammad Umar Farooq, SEECS NUST
14. Maleeha Asghar, NBS NUST
Madeeha Zahir Bukhari SEECS
16. Sidrah Hameed, NBS NUST
17. Rabia Raja,
18. Qandeel Nawaz NBS
19. Rabia Tariq, Bahria University
20. Syed Waqas Waheed, Bahria University Islamabad.
Sulaiman Jahangir, Bahria University Islamabad.
22. Kiran Sayed,
Quaid-e-Azam University, Islamabad.
Mr. Ahsan Elahi, Senior Vice
President, Head of Industry Research and Analysis, Credit Management
Group, National Bank of Pakistan (NBP) was the Industry Project Lead.
Under his guidance the combined supervision of Mr. Elahi and the CAC
management, the interns spent 8-10 weeks conducting secondary and then
primary research to gather data according to a preset format. This
involved a study of all published data on the sectors, most of which was
not easy to assimilate due to unavailability of authentic published
data, and thereafter a field interview phase in which the interns
visited sample industries and interviewed their representatives to
gather quantitative as well as qualitative data.
A rigorous quality
assurance of the data was carried out by CAC and then by NBP, after
which a report titled INDUSTRY RATINGS & STRATEGIC POSITIONING 2012
was published, in January 2012. This was the first time that a bank and a
university joined hands to conduct a study of this nature. The
above-mentioned project recognized the role of academia in adding value
to Industry, which is the CAC mandate. It gave students exposure to
multiple industries in a short span of time; it was also a wonderful
learning experience for both parties involved, and set the stage for
Phase 2 of the project, a more refined effort to be conducted in 2013.