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Aqsa Ajmal Success Story

NUST is proud to announce that Aqsa Ajmal - an Industrial Design graduate from NUST School of Art, Design and Architecture (SADA) - has been selected as one of the six finalists for the Lexus Design Award from around the world - and has become the first and only Pakistani to have achieved this milestone, for her phenomenal project titled ‘Pursewit.'
Lexus announced the six finalists for the Lexus Design Award 2020 in the last week of January, from a record-setting group of 2,042 submissions from 79 countries. The proposals were selected based on their expression of three key principles of the Lexus brand - Anticipate, Innovate, and Captivate - with an emphasis on design that leads to a better tomorrow.
Aqsa’s final-year project ‘Pursewit’ is a sewing machine exclusively designed for visually impaired people with low-income backgrounds. The machine is ergonomically designed and being developed with special embedded features to enable differently abled individuals to operate it without any hassle.
After attending an exclusive mentorship workshop in New York, USA, Aqsa is currently working on her prototype under the supervision of co-inventor Mr Jawwad Zaidi, HoD Industrial Design SADA. Aqsa will showcase the prototype at the Milan Design Week in Italy, scheduled for April 2020. Through her experimental design, she is aiming to improve the connections between people and products.
Congratulations Aqsa Ajmal, on your outstanding accomplishment, and for bringing pride to both your institution and your country.
February 16, 2020
National University of Sciences and Technology H-12, Islamabad, Pakistan
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